THE CHALLENGE OF EXPLAINING NEUROFEEDBACK Only one half of the story of how the body functions & 'heals' has dominated wellbeing and performance in the past century. The dominance of the pharmaceutical industry, (who are not neurofeedback practitioners biggest fans) along with the lack of sufficient med school training and understanding within the general public and medics alike of how brain circuitry and neuroplasticity works and its relation to the entire body, thoughts, sleep and wake functionings, is a hurdle to taking and trusting neurofeedback as a solution for many common complaints across schools, prisons, hospitals at home and in the workplace. Most are only familiar with this half of the story: the biochemical or structural functioning of the brain and body. Melatonin for this, anti depressant for that or surgery to remove parts with no rehabilitation that takes neuroscience into consideration. People are regular medication users or living sub-optimal lives. The only awareness of the part that neurofeedback works with, the other vital part of the brain: the electrical circuitry and brainwaves, is the terrifiying ECT electrical, invasive treatment that harmed not helped mostly and caused a lot of pain and trauma. Brain training works by 'training' the electrical circuitry, but is non invasive, unlike medication, and as a result the entire body, mentally and physically is affected via the central nervous system, giving way to physical, behavioural and mental health stability. It sounds flakey and not like a serious contender to resolving issues like hallucinations or addictions, but to understand how this 'brain training' positively affects the whole body, mental health, sleep and daily functions in your life, the importance of brainwave states is a must in understanding how such a simple non invasive, non diagnostic solution could be possible. Once people are on board to understanding the basic science that has been neglected by schools and hospitals, and to gain further awareness of the major advances in neuroplasticity helping with stroke recovery and more, then non linear neurofeedback will be more recognised as a successful tool for so many under and over aroused brain wave states that manifest as addictions, eating issues, sleep problems, ADHD, bipolar and more. There is no money to be made in curing clients long term which can explain the pharmaceutical dominance to ensuring labels, diagnosis and creation of never ending illnesses/conditions and new drugs to go with each symptom. People then also love being in victim states where a label then defines them as who they are. Medication side effects then lead to more medication and addictions set in. Most clients, like myself a few years ago came to neurofeedback as a last resort. I worked in health care for 18 years on and off and had never heard of it. It is a hidden gem that is transforming lives.